Ironman community liaison assists during training, event
LAKE PLACID — The 25th Ironman Lake Placid will take place on Sunday, July 21; its course defined along roads throughout Lake Placid, Keene, Jay, Upper Jay, AuSable Forks and Wilmington. Ironman Lake Placid organizers have, once again, established a community liaison to assist businesses and community members with questions related to race training and travel throughout the region, along with addressing specific race-day issues.
The community liaison is the primary point of contact regarding road closures, traffic delays and other inquiries or concerns. This position is expected to work closely with race officials and other local agencies to quickly mitigate any issues that arise.
According to Ironman Lake Placid Race Director Greg Borzilleri, the community liaison will work closely with the local community to ensure coordination, provide timely information and address any questions that may arise. “The community liaison position was established two years ago and was extremely successful in assisting businesses and community members,” he said.
Recognizing the impact of a large-scale event like Ironman Lake Placid, the Regional Office of Sustainable Tourism (ROOST) led a task force in 2021 to address community concerns, improve safety and logistics and establish ways to communicate more effectively with community members and race participants. One important outcome was the establishment of the community liaison position to be a direct line of communication between the local community, spectators, athletes and race organizers in preparation for the race, and during the event. The task force evolved, becoming known as the event committee, and remaining in place to support the Ironman event.
Residents and community members are encouraged to reach out to the Ironman community liaison for assistance before and during the race via email at IMLakePlacidCommunity@ironman.com or by phone at 888-497-5009.
The public should expect road closures and associated traffic delays beginning shortly after 5:00 a.m. that day. Traffic pattern changes and delays will impact communities along the bike and run course. A list of traffic detours and road closures can be found at ironman.com/im-lake-placid-course.
According to ROOST Chief Operating Officer Mary Jane Lawrence, the event committee meets throughout the year to review opportunities for continued improvement. “We recognize that improvement is a continual process,” she said. “The group meets post-race, as well, to review the event and consider additional recommendations based on feedback from athletes, volunteers, businesses and community officials.”